The examples of persuasive communication in different contexts are all effective in their own way. Interpersonal Communication A Course in Phonetics Financial/Managerial Accounting Give Me Liberty! For instance, it is vital to encourage creativity as one of the ways to generate new ideas and, at the same time, avoid using biased judgments or inappropriate language to discuss different offerings or ideas (Johnson, 2010). Many people may not be familiar with a facility, so it may be necessary to inform them where the coffee and snacks are, where the restrooms are, or other simple logistics. Learn how to get your people's attention. For instance, there is a letter of an employee to a top manager to reveal the existing problem with the software. Public advocacy speaking occurs mostly in civic contexts and engages people through responsible communication that invites others to listen to diverging viewpoints in a critical and compassionate way to promote social change. Most people can look up a persons bio or the history of a group or event quickly using the Internet, so sharing that information doesnt show that youve done any more work than an audience member could do in the five or ten minutes of the speech. It means that all my followers, or friends, comprised the intended audience. As you take steps to model a desired change and speak out, you will begin to learn more about yourself, your place in the world, and the issues that move you. Keep in mind the introduction sets up an audiences expectations for the speaker. To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. The purpose of the given communicative act was to attract attention to my particular request and check if my friends can help to fulfill it. Choose an organizational pattern that is fitting for a persuasive speech topic. What role will I play in creating that community? The claim is the statement that will be supported by evidence. I went through the next months in embarrassment. Although those topics may be very important to you, they dont carry the same social weight as many other topics you could choose to discuss. As with any speech, topic selection is important and is influenced by many factors. It wasnt until I started school that problems arose. Aside from establishing your credibility, you should also establish common ground with an audience. Related terms: A bio that you pull from the Internet may also include information and accomplishments that arent relevant to the occasion or the speakers content. Where good ideas come from [Video file]. You can find biographical information about many people online, through their professional or personal websites or social media profiles. If you are an education major, it might make more sense to do a persuasive speech about funding for public education than the death penalty. One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. Review the text of the tribute to Al Pacino at the following link: If you were to write a This I Believe speech, what would you write it on and why? If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal. A speech of introduction also helps set the tone for the upcoming speaker and establish a relationship between the audience and speaker (Toastmasaters International, 2012). Beyond this potential direct effect, our study examined the indirect mechanisms responsible for this effect. This could be a social media post, an email to a friend, or even a conversation. Identify strategies for adapting a persuasive speech based on an audiences orientation to the proposition. In this section, well learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message. When audience members agree with the proposal, focus on intensifying their agreement and moving them to action. . In 2002, Halle Berry won an Academy Award for Best Leading Actress, making history as the first African American woman to earn that honor. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need: To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. Persuasive communications contain a variety of attributes intended to enhance persuasion, which could include an attractive source, a message containing convincing arguments, or efforts to make the topic seem personally relevant to the audience. If there are hot-button issues for you that make you get fired up and veins bulge out in your neck, then it may be a good idea to avoid those when speaking in an academic or professional context. Make sure to thank the group giving the award and the person who presented you with the award. Subordination or specific relations with an interlocutor also impact the choice of words and styles that can be employed. To effectively pay tribute to someone, introduce the personality of the individual, the values of the group, or the noble history of the event in order to initiate a relationship between the audience and the person, group, or idea that is being honored. Describe an example of persuasive communication in a professional context. When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them. If someone steals my car, I could say to the police, Im pretty sure Mario did it because when I said hi to him on campus the other day, he didnt say hi back, which proves hes mad at me. A judge faced with that evidence is unlikely to issue a warrant for Marios arrest. StudyCorgi. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. If youve just been asked to introduce the guest because you are involved in the planning of the event, then you have hopefully been asked in advance and can take some time to get to know the person. As you put together a persuasive argument, you act as the judge. Minimum Submission Requirements Current and controversial topics will be more engaging for your audience. Instead, invitational rhetoric proposes a model of reaching consensus through dialogue. If so, what are they? If you have a leadership role in an organization, you may end up presenting an employee, a colleague, or a peer with an award. Communication is primarily about word choice. Good persuasive speech topics are current, controversial, and have important implications for society. Teaching is a form of advocacy, but you dont have to be a teacher to teach. Fripp, P., Accepting an Award with Class, Toastmasters International, accessed November 9, 2012, http://www.toastmasters.org/Members/SpotlightArticles/AcceptAwardClass.aspx. Identify strategies for choosing a persuasive speech topic. 1 Choose wording carefully. People, groups, or events worthy of speeches of tribute have usually accomplished great things and have enriching lessons to share. My embarrassment grew with every grade that I moved through. You also want to establish your own credibility and goodwill by being prepared in terms of content and delivery and expressing your thanks for being asked to introduce the speaker. With words flying, my parents and the teacher finally reached a conclusion. Since these occasions are often celebratory, it is important to be enthusiastic or reverent to the tone of the occasion. First, raise awareness about this issue by talking to your own friends and family. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Focus on the positives of a persons life, and acknowledge and share in the sorrow of the other people in attendance. Using personal narratives as a basis for advocacy and social change is not new, as stories have been used to move people to action in many historical situations. You want to share his or her relevant credentials and your personal connection, if there is one, but make sure you dont over sell it, as in the following example: Marko is one of the smartest and funniest people I have ever met. Although based in psychology, such persuasive strategies are regularly employed and researched in communication due to their role in advertising, marketing, politics, and interpersonal relationships. Although toasts are generally supposed to be conversational and appear spontaneous, because that makes the content seem more genuine, in situations that are more formal or where there is much at stake, brief notes are OK. You wouldnt want to see a person giving a toast pull out a stack of note cards, though. Toastmasters International, Introducing a Speaker: What Should You Say? accessed March 17, 2012, http://www.toastmasters.org/MainMenuCategories/FreeResources/NeedHelpGivingaSpeech/BusinessPresentations/IntroducingaSpeaker.aspx. In a professional context, persuasive communication can be used to convince a boss to pursue a new project. Choosing a speech topic that has implications for society is probably a better application of your public speaking skills than choosing to persuade the audience that Lebron James is the best basketball player in the world or that Superman is a better hero than Spiderman. Want to create or adapt books like this? Before we get into specific examples of ceremonial speeches, well discuss three general guidelines for ceremonial speeches: be prepared, be brief, and be occasion focused. Remember, calls to action should be as specific as possible to help you capitalize on audience members motivation in the moment so they are more likely to follow through on the action. This example also proves the critical importance of communication for different contexts as the employment of effective strategies helps to achieve enhanced results. When you are compelled to speak up in the face of an injustice that was committed against you or that you have witnessed being committed against others, you are choosing to take a stand, making a commitment to an issue, and accepting responsibility for your words and actions. You could add a main point between the problem and solution that outlines other solutions that have failed. Five minutes after I felt a tap on my shoulder, I was introducing the provost of the university. So delivering a long speech on such an occasion will likely create timing problems for the rest of the program. Thus, a persuasive essay that revolves around current problems peculiar to families can be considered a perfect example of communication in an academic context. You may not be able to switch someones position completely, but influencing him or her is still a success. An appropriate example of persuasive communication in the professional context is a letter to a person who has a superior position. To effectively persuade, you must be seen as a credible speaker. Paragraph 2 WestsideToastmasters.com, Presenting an Award for Maximum Impact, accessed November 9, 2012, http://westsidetoastmasters.com/article_reference/presenting_awards_for_maximum_impact_2005-01.html. At the same time, the use of formal, neutral, and concise language is also essential for the given type of communication as it ensures that all ideas provided in the paper will be understood by the audience. Arguments can have strong or weak warrants, which will make them more or less persuasive. Identify strategies for effectively composing and delivering a This I Believe speech. Arguments form around three components: claim, evidence, and warrant. There is a delicate balance that critical listeners and thinkers try to maintain, as critical thinkers are generous, cautious, and open minded, but wary. 4.1 Principles and Functions of Nonverbal Communication, 5.4 Listenable Messages and Effective Feedback, 6.1 Principles of Interpersonal Communication, 6.2 Conflict and Interpersonal Communication, 6.3 Emotions and Interpersonal Communication, 6.4 Self-Disclosure and Interpersonal Communication, 8.2 Exploring Specific Cultural Identities, 8.4 Intercultural Communication Competence, 9.2 Researching and Supporting Your Speech, 10.2 Delivery Methods and Practice Sessions, 12.1 Speaking in Personal and Civic Contexts, 14.1 Leadership and Small Group Communication, 14.3 Problem Solving and Decision Making in Groups, 15.1 Technological Advances: From the Printing Press to the iPhone, 15.2 Functions and Theories of Mass Communication, 16.3 New Media, the Self, and Relationships. For the professional contexts, the model described above cannot be applied as it presupposes different communication patterns and ways to convey the main message. 29 March. It means that for the academic environment, the appropriate choice of persuasive strategy becomes more important than for other cases as it preconditions outcomes and the ability of a speaker to convey the main message to the audience (Stiff & Mongeau, 2016). Identify an organizational pattern that you think will work well for your speech topic, draft one sentence for each of your main points, and arrange them according to the pattern you chose. Depending on the situation, you may also want to share some of the deceaseds accomplishments. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroes Motivated Sequence. Try to memorize most of the content to make the speech look genuine and spontaneous. If you use an assignment from StudyCorgi website, it should be referenced accordingly. Although most communication classes cover informative and persuasive speaking more than ceremonial speaking, I have had many students tell me after taking the class that the guidelines they learned for speaking on special occasions have been very useful for them. Analyze what makes this example effective and consider the expectations for professional communication in your field. Instead, it acknowledges that some persuasion is violent and that the connection between persuasion and violence is worth exploring. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. "Persuasive Communication in Different Contexts." As Ive already warned, using humor in a speech can be dangerous, since most people who try to use humor publicly think they are funnier than they actually are. As against personal contexts, informal phrases or emotional speech is prohibited for this sort of communication. So, I started to say it over; I failed. In such cases, we can see that personal speeches can cross into civic contexts. Invitational rhetoric differs from a traditional view of persuasive rhetoric that attempts to win over an opponent, or to advocate the correctness of a single position in a very complex issue (Bone et al., 2008). As I finally reached Q, my teacher stopped me. March 29, 2022. https://studycorgi.com/persuasive-communication-in-different-contexts/. Chapter 1: Introduction to Communication Studies, Chapter 6: Interpersonal Communication Processes, Chapter 7: Communication in Relationships, Chapter 11: Informative and Persuasive Speaking, Chapter 12: Public Speaking in Various Contexts, Chapter 14: Leadership, Roles, and Problem Solving in Groups, Chapter 15: Media, Technology, and Communication, Prince Harry at the Invictus Games Opening Ceremony, http://www.npr.org/series/4538138/this-i-believe, http://www.toastmasters.org/Members/SpotlightArticles/AcceptAwardClass.aspx, http://www.toastmasters.org/ToastmastersMagazine/ToastmasterArchive/2009/December/Articles/The-Eulogy.aspx, http://www.toastmasters.org/MainMenuCategories/FreeResources/NeedHelpGivingaSpeech/BusinessPresentations/IntroducingaSpeaker.aspx, http://westsidetoastmasters.com/article_reference/presenting_awards_for_maximum_impact_2005-01.html, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Analyze what makes this example effective and consider the expectations for professional communication in your field. A thesis statement summarizes the central idea of your speech and will be explained or defended using supporting material. Effective Persuasive Communication in the Personal Context. - Analyze what makes this example effective and consider the expectations for professional communication in your field. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. You should also choose a topic that is important to you and to society as a whole. Foundation of Persuasion Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. We produce and receive persuasive messages daily, but we dont often stop to think about how we make the arguments we do or the quality of the arguments that we receive. Congratulations, you won an award! Persuasive communication skills are crucial to working from a position of influence. I read my students thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. One of the central difficulties associated with working in teams is the lack of understanding between their members and the inability to discuss ideas effectively. In the short amount of time you have to prepare a eulogy, usually a day or two, it is important to put time into organizing the speech, just as you would for a professional speech. It wasnt because I didnt know it, but because I couldnt say it. For instance, I needed specific equipment to make my presentation related to a project. As you get older you become more dependent on others and move into an assisted-living facility. This helps explain to the audience why the winner is deserving of the honor. You will also want to choose a topic that connects to your own interests and passions. StudyCorgi. A special-occasion speech should focus on the occasion. This could be a social media post, an email to a friend, or even a conversation. I brought cards with the contact information for our state and national representatives for this area. My teacher told us we could pick the topic for our last speech. One example of effective persuasive communication in the personal context entails the sending of an email to a friend, posting on social media, as well as communication to a child's teacher. Ryan, K. J., and Elizabeth J. Natalle, Fusing Horizons: Standpoint Hermenutics and Invitational Rhetoric, Rhetoric Society Quarterly 31 (2001): 6990. If you have a lot of people to thank, you may write that information out on a small card to reference, just so you dont leave anyone out. There are many opportunities to engage in public advocacy, which is engaging people through responsible communication that seeks to make a better world for our loved ones and our communities (Warren & Fassett, 2011). A review done by Pornpitakpan (2004) on studies from 1950-2004 found that using highly credible sources resulted in more persuasion. As for the academic context, concise language, along with the provision of facts about a certain issue, can guarantee the achievement of success and the improved discussion of a particular problem. Knowing this can help you expect the unexpected. As we learned earlier, speaking anxiety increases when there is little time to prepare and practice a speech. It was not until the age of two that I started to talk. This could be a memo, email, or presentation. Remember, you are engaging in public speaking, not public reading. A eulogy, like a speech of tribute, shouldnt be a chronological outline of a persons life or a biographical sketch (Lustig, 2012). Professional accomplishments deal with academic and career achievement and would be especially relevant if the person speaking worked with or had a mentoring relationship with the deceased. So you may employ all of the following strategies, in varying degrees, in your persuasive speech. An additional and more implicit warrant is that people shouldnt do things they know are unsafe. Persuasive communication (3rd ed.). It wasnt until my teacher gave me my progress report that my parents saw how my voice altered my education. Foundation of Persuasion Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement. We all teach in various capacities as friends, parents, and community members. Persuasive speeches can be organized using the following patterns: problem-solution, cause-effect, cause-effect-solution, or Monroes Motivated Sequence. I have no doubts that he will both enlighten and entertain you with his presentation today!. First of all, the use of informal language is not appropriate because of the existence of hierarchical relations between employees and managers, and the need to observe a certain code of cooperation to avoid conflicts or misunderstandings.
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