When he was 11 years old, Nelson had stuffed his mouth with bubble gum so he could look like White Sox second baseman Nellie Foxfamed for the bulge of pouch tobacco sitting in his left cheek . Rob cooked up some gum in his kitchen and sliced it up with a knife, we packaged it up and took it to Fleer, Topps, Leaf, Donruss -- a lot of big companies -- and they all told us, 'We don't make anything like that.'. A product hat has become a staple in dugouts everywhere and a piece of Americana. JakeMalooley is an editor and writer whosework has appeared inThe New York Times,New Yorkmagazine, and other fine publications. I thought I was going to have a teaching job and coach baseball somewhere. [1] It was then pitched to the Wrigley Company (longtime owners of the Chicago Cubs) by fellow Maverick and former New York Yankee All-Star Jim . Wed look like tough guys but wouldnt make ourselves ill. Another inning later, Jim said to me, I really like that idea. [2][3] Big League Chew was introduced in May 1980, in the traditional pink color already seen in established brands of bubble gum. The Mavericks disbanded in 1977, but the partnership between Nelson and Bouton endured. Rather than brush Bouton off, the company embraced the idea of a gum that would be sold in a pouch and was a play on kid-friendly chewing tobacco. We are always looking for new markets for our products. Jim became my business partner on a handshake. Jim was the one who went door to door, pounding the pavement. Starting from humble beginnings in the Portland Mavericks bullpen (an independent Class A minor league . https://www.sportsbusinessjournal.com/Daily/Issues/2022/05/25/Marketing-and-Sponsorship/Big-league-Chew.aspx. In 2013, two active playersMatt Kemp of the Los Angeles Dodgers and Cole Hamels from the Philadelphia Phillies (now with the Chicago Cubs)were pictured. He has amassed over 10,000 Twitter followers. Since that time over 800 million pouches have been sold worldwide. Good things will happen if I stay, Nelson recalls. And what Field was doing fascinated Nelson. Entrepreneur and former left-handed minor league pitcher Rob "Nellie" Nelson, the inventor of Big League Chew, discusses his bubble gum company's history and. 2023 Advance Local Media LLC. You have 1 All Access article remaining this month. Q:For people of my generation (born 1980), Big League Chew has something of a throwback appeal. Nelson would develop the product and Bouton would try to get it distributed. Rob Nelson pitches for the Cornell Big Red in 1970. Ron Riveras first Washington draft pick is in limbo. Founded by former left-handed pitcher Rob "Nellie" Nelson, Big League Chew started from humble beginnings in the Portland Mavericks bullpen in 1977. We knew we had the older group simply based on nostalgia, but to reach the younger demographic, we needed to do it in ways that they were accustomed to. Brand ownership has changed hands, too, with Ford Gum purchasing it from Wrigley in '10. Cuzyougoddagedallthesugaroudfirsd. And so, we will wait 10 minutes for Nelson to get all the sugar out first, so he can show off his legendary bubble-blowing skills. Online estimates of Rob Nelsons net worth vary. It is a cartoon of his face, after all, that graces the current pack of Outta Here Original flavor. He is 44 years old and is a Gemini. Eventually, Wrigley absorbed Amurol, and Nelson bought out Bouton, but neither of those changes was nearly as significant as when Mars Inc. purchased Wrigley in 2008. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. I would love for the bullpen to be the Big League Chew bullpen and have a plaque out there that says 'Rob Nelson threw here once; briefly and ineffectively.' bubble gum that looked like a Band-Aidyou know, dopey stuff. So Big League Chew was in the ballpark, so to speak, monetarily. Thats Nelson himself, a former minor league lefty of no renown whatsoever, on the front of the pouch the model (About 30 years and 50 pounds ago, he cracks) for the cartoonist who drew the original design. Outta' Here Original variety Big League Chew, "The Battered Bastards of Baseball: The unlikely heroes of the Portland Mavericks", "The Birth Of A Bubblegum Empire: Big League Chew's Unlikely Portland Origin", "Tar Director Todd Field Helped Invent Big League Chew", "Big League Chew founder, Rob Nelson, joins the MLB Central crew to discuss the fascinating history of the iconic bubble gum", Carson Cistulli interviews Rob Nelson, co-inventor of Big League Chew, Discussion with Nelson about the growth and management of Big League Chew, ESPN Los Angeles article about adding images to packaging, https://en.wikipedia.org/w/index.php?title=Big_League_Chew&oldid=1151513618, This page was last edited on 24 April 2023, at 14:51. SBJ caught up with Nelson, who this week is at the Sweets & Snacks expo in Chicago looking at new ways to grow the brand. Post Sports Live debates whether Major League Baseball's All-Star voting process needs to be revamped. Link to Press Release PDF. Finally we got a little company called Amurol Products, a $9 million subsidiary of the Wrigley Co., to make it. Finally, Amurol Products, a subsidiary of the Wm. Field hocked another glob of brown discharge at the ground. Its preposterous, he said. Since joining the Portland Mavericks in the '70s, Nelson has called the "City of Roses" Home for 40 years. Something that would be playful but show my gratitude to the university. That first year, Big League Chew rang up $18 million in sales, capturing 8 percent of the bubblegum market. One evening, the two pitchers watched in disgust as some of their younger teammates tried to spit tobacco juice on each others' white cleats. The lack of any official MLB endorsement hasnt hurt. Aligning a gum with baseball was also smart. When Big League Chew came along shredded gum in a tobacco pouch! Amurol experimented with gum branded with Popeyes likeness, colored green and meant to resemble spinach. 49 print issues delivered to your home or office. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Advance Local. I dont think so. Hes an Ivy Leaguer, a world traveler, a former professional baseball player and his legacy is bubble gum. Have you, as a businessman, ever had the itch to evolve or do you see consistency as a virtue? Founded by former left-handed pitcher Rob "Nellie" Nelson, Big League Chew started from humble beginnings in the Portland Mavericks bullpen in 1977. I went to the Meijer supermarket and got flavor extracts of maple and root beer. www .bigleaguechew .com. They were not fans of Big League Chew. Esquire: How did you come up with the idea for Big League Chew? He comes up with a massive amount of ideas. A ceremony marking the gum's addition to the company was held Nov. 8. It was just disgusting. To get here was no little task. Nelson:Several years ago, we made a real effort to reach the young audiences. 2023 Leaders Group. If you purchase a product or register for an account through one of the links on our site, we may receive compensation. We cross all sports but our roots are in baseball. Im getting goosebumps just being here again.. Its not the way I thought Id get in, but I have no complaints.. He's lost in baseball, oblivious to the youth soccer camp taking place on the artificial turf, right about where second base used to be. Royalties from Big League Chew have enabled Nelson to pitch on three continents. The result was predictably terrible. He looks out at the soccer stadium known as Providence Park, remembering it as an old ballpark called Civic Stadium. My dad, who was a police officer, used to say, Its probably cool to be rich and famous. Not long after, Nelson found himself in the teams dugout with Jim Bouton, a onetime New York Yankee who had been ostracized for writing a tell-all memoir, Ball Four. it freed them of the yucky, gag-inducing charade of chewing tobacco. Net Worth. And right over there in that corner of what is now a soccer stadium but was once the home of the independent (and dearly departed) Portland Mavericks was where the idea was hatched. Follow him at @jakemalooley on Twitter. Hes lost in baseball, oblivious to the youth soccer camp taking place on the artificial turf, right about where second base used to be. I have two daughters, and one of them was in softball. How much money is Rob Nelson worth at the age of 44 and whats his real net worth now? I bought a case of the stuff. Topps and Fleer, which produced bubblegum cards, politely rejected him. Ive always wanted to keep it really simple. I read an article in People Magazine on how to make your own bubblegum, and I remember telling my dad when we signed the first deal that I think I wouldn't have to paint houses in the summer anymore because this gum might pay for the summers. And he laughs. One of those stories was a Sporting News brief announcing open tryouts for an independent team called the Portland Mavericks founded and owned by former actor and Hollywood mogul Bing Russell. "[We] cut it with scissors, bought chewing tobacco pouches, put the gum inside, put my picture on the pouch and called it Big League Chew," Bouton recalled in a recent Chicago Tribune article. [5], In April 2023, Nelson announced that over a billion pouches of Big League Chew had been sold worldwide.[6]. Nelson had his best season with the Big Red as a senior, going 6-2, with his only losses coming against Big 10 champion Michigan State and EIBL champion Harvard. His wad of gum nice and worked-over now, with the sugar dissolved and the consistency perfectly rubbery, Nelson blows a bubble the size of his head and lets it collapse into his face, leaving a pink mask of sticky sweetness across it. Kids continued to dribble grape, strawberry, and other fruit-flavored gum on their shirts. It was Bouton who would become the first person Nelson told of his idea bubble gum in a chewing tobacco pouch, called Big League Chew out there in the Mavericks bullpen, and it was Bouton who put up the first $10,000 in seed money. Big League Chew would never work in basketball. His success has come from the rising of hard work. They said, Mothers will never buy the brown stuff, Nelson recalls. He put up about $10,000 for prototypes. He still hasnt made the big leagues Major League Baseball has contracts with Bazooka and Dubble Bubble, two of Big League Chews biggest rivals, to stock its clubhouses but he did just receive word that he has made it to the Hall of Fame. As one of the millions of kids who grew up playing ball with a wad of pink saccharine goo nestled in my cheek, I felt a certain nostalgic charge talking with the man behind Big League Chew. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. He might, he said, call it Maverick Chew, or All-Star Chew. Kurt said to Jim, basically, What are you doing here on the Mavs? He has plans to take a trip this spring with several friends to Princeton, N.J., to celebrate the 40th anniversary of one of his greatest collegiate triumphs -- when he led Cornell to a 2-0 victory, pitching a two-hitter against the Tigers. For more than 35 years, the iconic pouches packed with shredded, flavorful bubble gum have become the preferred chewing gum for all ages having sold more than 800 million pouches to date. "This was uncharted territory for us," Nelson told ESPN's Darren Rovell. It just didnt happen that hed be the greatest pitcher in the world it happened to be something else.. Q:Smokeless tobacco is much less prominent in baseball than it once was, even being banned in many ballparks. 2020. Jim Bouton and Rob Nelson of the Portland Mavericks were sitting in the Civic Stadium bullpen in Portland one day in the mid-1970s, talking about how disgusting chewing tobacco was. It all happened like in a movie. He and Diana Perez co-anchored World News Now and America This Morning. .css-gk9meg{display:block;font-family:Lausanne,Arial,sans-serif;font-weight:normal;margin-bottom:0;margin-top:0;padding-top:0.25rem;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-gk9meg:hover{color:link-hover;}}@media(max-width: 48rem){.css-gk9meg{font-size:1.125rem;line-height:1.15;margin-bottom:0.25rem;}}@media(min-width: 40.625rem){.css-gk9meg{font-size:1rem;line-height:1.2;margin-bottom:0.625rem;}}@media(min-width: 64rem){.css-gk9meg{font-size:1.25rem;line-height:1.2;}}@media(min-width: 73.75rem){.css-gk9meg{font-size:1.25rem;line-height:1.2;}}These 44 Celebrities Ran Marathons, Shop Amazon's Secret Golf Gear Deals for Spring, The Wild Story of How Nike Signed LeBron James, How Jon Rahm Discovered Ben Hogan's Secret to Golf, Rare Photos of Muhammad Ali You've Never Seen Befo, FAU Is the Most Improbable Final Four School Ever, How to Talk Baseball Statistics Like an Expert, Kai Lenny Knows What It's Like to Be Buried Alive. It was like Bull Durham. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. ''He's going to keep pitching until he finds a continent that can't hit him.''. He showed Nelson the tobacco tin, which was full of black licorice. Nelson spoke about baking the first batch of gum, going into business with All-Star New York Yankees pitcher Jim Bouton, butting heads with activists who viewed his product as a gateway to chewing tobacco, and why a product that can be relatively difficult to find in stores has managed to endure for four decades. The cartoon-style packaging, originally designed by artist Bill Mayer, comes in colors such as neon green (sour apple) and bright purple (grape). 14 Million. How does that change Big League Chews positioning, since it started as an alternative? Sitting now in the box seats at the old stadium, right behind where home plate used to be, a long home run from his old apartment across the street, Nelson considers the fateful twist in his baseball career and can do nothing more than laugh. But despite its name, Big League Chew has never had any formal affiliation with Major League Baseball. While its relatively simple to predict his income, its harder to know how much Rob has spent over the years. One brand, Big League Chew, became famous over the years for its baseball-centric packaging, and it turns out its creator, former Independent Leagues pitcher Rob Nelson, came up with the idea on a whim while sitting in the bullpen for his team. When executives came back from lunch, the 2.1-ounce pouches had sold out. And it could have tragic consequences. A product hat has become a staple in dugouts everywhere and a piece of Americana. In the past, it has featured a variety of artwork and the likenesses of several retired players. Adam takes a trip to Portland, Oregon to meet with Rob Nelson, the cofounder of Big League Chew, in this clip from Season 1, "Only in the 80's."#AdamEatsthe8. 272 views, 17 likes, 2 loves, 3 comments, 1 shares, Facebook Watch Videos from Big League Chew: In honor of our 40th anniversary, #DYK that inventor, Rob Nelson, was a former left-handed pitcher for. What appeals to you about the USA Softball and New Era deals? And Im comfortable. He didnt make the Mavericks cut during tryouts after giving up a home run that might still be flying but told Russell he wanted to stay. There was an organization called NSTEP, the National Spit Tobacco Education Project. Todd Field, now an actor and director, was not included in the deal with the Wrigley Company, despite being involved in the early prototypes. Rob Nelson (Big League Chew Gum Creator) Baseball has taken Rob Nelson all around the world and it gave him his ticket into the Baseball Hall of Fame. I was a pitcher for the Portland Mavericks, and there was a teenage batboy named Todd Field. Smell the sugar dust. I had some pouches made, sent it to Jim, and said, Good luck with this!. With Big League Chew paying his bills, Nelson was able to continue playing into his early 50s in places such as South Africa, Australia and England. There can be no other explanation. Community Rules apply to all content you upload or otherwise submit to this site. Rick Wolff, a former minor league second baseman, works at Macmillan Publishing Co. April . No longer did you need that disgusting, brown wad in your mouth, and that thick pouch in the back pocket of your dirt-stained uniform pants, to look like a big leaguer. Los Angeles Dodgers shortstop Corey Seager told ESPN he chews a lot of gum, but only Big League Chew's Outta Here Original flavor. What would you call it? I remember saying, I dont know, uh, Big League Chew?. Rob Nelson during his days playing for the Portland Mavericks. An example of data being processed may be a unique identifier stored in a cookie. In February 2019, the package depicted its first female player. Hes now a writer, director, and actor in Hollywood. When I was growing up, some parents saw the shredded gum as an introduction to Red Man and the like, just as they viewed bubble gum cigarettes as a gateway to smoking Marlboros. Bouton toldJaynes, who is now a Comcast SportsNet Northwest commentator and blogger, the basics of the story: ''For once, it was an idea I followed through on. $13.5 Million. "It was right there," Nelson says, pointing. All rights reserved. It was just right there. "This was uncharted territory for us," Nelson told ESPN's Darren Rovell. The now "Hall of Fame Bubble Gum" is celebrating its 40th Anniversary and has sold over 800 million pouches of gum. Its interesting that youve always seen Big League Chew as an alternative to chewing tobacco. Nelson ordered the kit, and on Feb. 6, 1979, in the kitchen of Todd Fields parents, he cooked up the first batch of Big League Chew, using root beer extract and maple syrup as flavoring and coloring agents shooting for a brownish-black color that mimicked chewing tobacco. It came out of the oven looking like a pan of brownies. Chewing tobacco was a common sight among the athletes, but Nelson hadnt seen many kids take up the habit so early. Big League Chew was a constant at the games, said George Stege, president of Ford Gum. But to be comfortable and anonymous is even better. Except for Halloween, when Im giving away a boatload of pouches of Big League Chew to trick-or-treaters, my life is a relatively under-the-radar kind of life. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. He approached Field and asked if he was dipping, the common parlance for stuffing tobacco in ones cheek pockets. Nelson was a fledging player who sometimes got on the field but mostly stuck to selling tickets and coaching youth baseball camps. Major Leaguers love their bubblegum. Jim Bouton took one look at Bills drawings, and he said, These guys look like Portland Mavericks! The Mavs were scruffy and paunchy, with a cigarette and a beer in the clubhouse. In 1980, Amurol conducted a sample rollout at a 7-Eleven store in Naperville, Illinois. A California bill that would have banned the gum, candy cigarettes, and other products meant to resemble tobacco died in the states Senate Judiciary Committee in 1992. As Big League Chew spread into Little League dugouts across the country, Nelson continued to pitch all over the world. Sales are back on the rise, increasing at a rate of 10 to 15 percent per year. 2021. It was like, You keep coming up with the ideas. Big League Chew remains relatively unchanged since you made the first batch in 1979 and went to market in 1980. We find that kids today simply dont make a connection between our product and smokeless tobacco, as they are more likely to see their MLB heroes blowing bubbles. Nelson purchased an at-home gum-making kit that he saw an ad for in the pages of People magazine and got to work producing a batch of the stuff in the kitchen of Fields parents. It is all of those together. Taste that memory. The thing I understood from the very beginning was that my brand was Big League Chew. All rights reserved. Lately, his popularity is flying in the sky. [4], Currently, it is manufactured in the U.S. by Ford Gum & Machine Company in Akron, New York, after taking over distribution rights from Wrigley and moving production from Mexico at the end of 2010. San Francisco Giants catcher Buster Posey loves the gum. So Im comfortable and relatively anonymous. Rob talks its invention, the Portland Mavericks, growing the company & much more! Rob Nelson (Big League Chew Gum Creator) Baseball has taken Rob Nelson all around the world and it gave him his ticket into the Baseball Hall of Fame. I like to think of Big League Chew as the In-N-Out Burger of confections. The interview has been lightly edited and condensed for clarity. Did you get gum requests from MLB players? It did not enjoy the same success. They said they liked the fact that they could share it easily with their teammates or friends, that they could open up the pouch and someone could take a pinch. ''In the first 12 months, they sold $18 million worth of Big League Chew.''. How did the initial batches of Big League Chew taste? With the product in hand, the pair went to all the major gum companies, using Bouton's clout to get in the door, but most were reluctant to try a product so unique. Why trust his latest? They dated for a while, but the important part was that one day, Nelson noticed Todd reaching into a chewing tobacco pouch and putting a hunk of blackish stuff in his mouth. Bouton was intrigued. I said, Im not leaving this town. 2022. 2023 Leaders Group. They were so sweet, because they knew I was an idea guy and that I was a little bit wacky. We and our partners use cookies to Store and/or access information on a device. . Nelson teamed up with former minor-league teammate Jim Bouton, of writing fame from the book "Ball Four", to launch the product 33 years ago. If you have a disability and are having trouble accessing information on this website or need materials in an alternate format, Contact web-accessibility@cornell.edu for assistance. Seven years ago, when Mars acquired Wrigley in a $23 billion mega-deal, Nelson decided to make a break with the company and become a free agent. Its more recent marketing deals have included a partnership with USA Softball, acollaboration with New Era on a collection of MLB baseball caps, and even an entry into the NIL space, with 10 college athletes having signed on to promote the gum on their social accounts. Following graduation from Cornell with a degree in philosophy and after earning a master's in education at SUNY Cortland, Nelson pitched for a few years in South Africa and in 1977 found himself pitching with the Portland Mavericks, an independent Class A minor league baseball team that was made up primarily of has-beens and never-weres. He looked at me during one game and said, Did you ever try chewing tobacco? I said, Yeah, for less than a minute. Bouton said, Yeah, me too. What made him stay in Portland? Big League Chew Bubblegum! Most of them are interesting and worthy of discussion. For more than 40 years, the iconic pouches packed with shredded, flavorful bubble gum have become the preferred chewing gum for all ages having sold more than 1 billion pouches to date. Ahhhhh. (The former Yankee put his own likeness on the mock-up pouch.) ''I said, 'I know you don't. "But we finally decided on Big League Chew.". Your email address will not be published. Gemini moves too fast to care about embarrassing missteps: They simply move on. Responses have been edited for clarity and brevity. . The flavor lasts a long time. In the mid-1970s, before inventing Big League Chew, Rob Nelson ran Lil Mavericks youth baseball camps, in association with the Portland Mavericks, the now-defunct minor league baseball team he . We ask that you consider turning off your ad blocker so we can deliver you the best experience possible while you are here. Nelson wanted to move production back to the United States (in recent years it had been manufactured in Mexico) so he purchased the gum shredding and packaging machines from Wrigley and discovered the small company Ford Gum and Machine, based in Akron, N.Y. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: Nelson visiting the Baseball HOF; BLC has a sponsorship/licensing deal with the Hall and bills itself as "The Hall of Fame Bubble Gum", Bubble gum brand partnered with New Era Cap on a line of MLB team-branded hats. Tony Petitti era begins at Big Ten; Can the Senators really land a $1B deal? "Right now, I'm the unofficial gum of Cornell baseball," says Nelson. Why do you think the gum immediately found an audience? The exchange planted a seed in Nelson's brain. Rob Nelson is a Gemini and was born in The Year of the Horse. "I told him, 'I always thought it would be cool to have shredded gum so we could look as good as these guys, but not get ill,' says Nelson. They specialized in gimmick gum: Bubble Tape, Ouch! My daughter is a freshman at Boston University, my twins are 15 and going to public high school. Like childhood, the flavor of Big League Chew eventually fades and fades until its gone. Wrigley Jr. Co., introduced Big League Chew in 1980. The photo appeared with an article titled "By Gum! Entrepreneur and former left-handed minor league pitcher Rob "Nellie" Nelson, the inventor of Big League Chew, discusses his bubble gum company's history and success in the marketplace with Mick and Mook in the upcoming episode of 'A Mick A Mook and A Mic' slated for August 18th. But that first year, we sold $18 million worth of gum. Author Jonathan Swift stated: "Discovery consists of seeing what everybody has seen and thinking what nobody else has thought.". "I remember Bouton's eyes got really big, and he said 'Jeez, I really like that idea.' $13 Million. At that time in the minor leagues, a lot of guys did chew tobacco. In baseball, youre sitting around between innings and between plays. He took a very simple idea, says Field, who went on to become an accomplished actor and filmmaker, and became an evangelist for it.. His wad of gum nice and worked-over now, with the sugar dissolved and the consistency perfectly rubbery, Nelson blows a bubble the size of his head and lets it collapse into his face, leaving a pink mask of sticky sweetness across it. "I remember telling my brother Ed, 'At least now I won't have to paint houses in the summer.' Coincidentally, Nelson stumbled upon an article in January 1979 in People magazine about do-it-yourself bubble gum kits. I like to say that I had the inspiration, but truth is, Jim was the perspiration because he was really the guy that did the bulk of the work. Anyway, Todd had a pouch full of licorice that he had chopped up because he wanted to look cool like one of the older ballplayers. Rob Nelson watched the kids ritual with curiosity. Founded by former left-handed pitcher Rob "Nellie" Nelson, Big League Chew started from humble beginnings in the Portland Mavericks bullpen in 1977. I didnt think things like Big League Root Beer or something would be very fun. The gateway idea is all fantasy. Its a summer night. Today, of Fords roughly $45 million in annual revenues, 35-40 percent of it comes from Big League Chew. Was this kid chewing tobacco? Amurol sold $18 million of Big League Chew at wholesale that first year, a number that well exceeded Nelson's wildest dreams. Gwynns former agent John Boggs mentioned to me that Tony had said during his last years: If only I had started chewing bubble gum instead of tobacco, I wouldnt be in the soup Im in now.. 2023 Minute Media - All Rights Reserved. The addition of Big League Chew to Ford Gum and Machine's production lines added 20 jobs to the western New York plant. It is the taste unadulterated and unmistakable of childhood. Another inspiration for Big League Chew, beyond Todd Fields shredded licorice, was seeing guys in the bullpen who chewed tobacco having competitions on how far or how accurate they could spit. This article was published more than7 years ago. It is gum as a communal experience. He currently resides in New Jersey, United States. He visits ballparks to judge bubble-blowing contests. I brought the gum down to the stadium for the guys to try. Otherwise, Nellies job is simply to be Nellie. Required fields are marked *. When he was 11 years old, Nelson had stuffed his mouth with bubble gum so he could look like White Sox second baseman Nellie Foxfamed for the bulge of pouch tobacco sitting in his left cheek . More than two decades of archival stories, profiles, research and data.
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