Very few people have the skills to safely wrestle an alligator or operate a space station or win a national hot dog eating contest or safely remove a Glioblastoma multiforme from a brain. Great attitude. Patrick Mahomes has 'even more endorsement potential than Peyton Manning,' expert says. I get the premise, sign a long term team friendly deal and win some championships, but the players who do this should have a clause in the contract that teams have to spend at least 95-98% of the salary cap each year. He released his signature shoe with Adidas in 2021, called the Mahomes 1 Impact FLX. For starters, Mahomes' base salary is just $1,500,000 in 2022, according to Spotrac. That he did so with the hometown Royals also showed his commitment to Kansas City. The 24-year-old is expected to sign the biggest deal in leaguehistory, yet the eye-catching number whatever it ends up being in terms of overall value, and guaranteed money is not the only chance Mahomes will have to cash in on his superstardom. Its not like Patrick Mahomes did some ultra noble thing that other QBs rarely do when he signed that. Your delusional if you think its not going to happen. Lets keep our eye on Bradys bank account the next 10-20 years, remembering that other QBs made a higher salary. Guaranteed money is getting out of control. That means we will be talking about Mahomes and that ridiculous contract for a long time. The Packers brought the last deal to the table also, to put their cap in a better position. Here's a breakdown of Mahomes' net worth, which includes money made in 2022 and over the course of his NFL career, plus endorsements and business dealings: Mahomes is one of the NFL's biggest draws. Off the field, he has over 5.6 million followers on Instagram and is known for his charitable work with organizations such as 15 and The Mahomies Foundation. According to Celebrity Net Worth, Patrick Mahomes' net worth is approximately valued to be $40 million. Mahomes has also been selected to two Pro Bowls, won two AFC Championships, and was awarded the NFL MVP award in 2018. How much has the Chiefs quarterback made over his career? The two Super Bowl champs made a surprise Just ask Chiefs quarterback Patrick Mahomes. Here is a breakdown of all of his contracts, courtesy of Spotrac: Per CelebrityNetWorth.com, Patrick Mahomes net worth is $40 million. His home measures around 3,759-square-foot. The Texas-born hurler is still a young buck compared to some of the league's biggest names like Tom Brady and Aaron Rodgers. Mahomes is set for a pay increase in 2021 to $22.8 million in total cash but it's not until 2022, that the extension takes place. By signing the Chiefs' massive contract offer in 2020, Mahomes set the market for himself and others. Thats a good description of why Mahomes left a lot of money on the table when he agreed to a 10-year contract with the Chiefs, rather than signing a shorter deal that would allow him to become a free agent again during his prime. "I'm Patrick Mahomes and I eat at Subway Kansas City", "Oh, the player that isn't good enough to start sponsors Subway and buys his cars at Jimbob's Ford dealership, maybe I'll see where the starters do their thing". Patrick Mahomes and Travis Kelce stole the show at the 2023 NFL Draft, and Kansas City Chiefs fans loved it. Penny Hardaway's Net Worth: Inside the Iconic Athlete's Multi-Million Dollar Net Worth and Signature Sneaker Line, Zoe Saldana's Net Worth: How She Built Her Net Worth Through Entrepreneurship, Beyoncs Net Worth: From Destiny's Child to Business Icon. Today, there may not be better field general in the NFL than Kansas City's Patrick Mahomes. Some of these comments are funny. A first-round pick by the Chiefs in 2017, he is moving into the last year of his rookie deal. Ironically, we also believe current quarterback Kirk Cousins will have a fabulous year in 2023, his first hurrah with back-to-back offensive playcalling continuity in years. Even with Rodgers coming off major shoulder surgery. And btw, hows that working out for Mahomes? "It's all about quality. That valued the company at $1.2 billion the large total addressable market (TAM) still leaves significant upside and Mahomes was named a brand ambassador, providing him with a marketing fee to reduce his capital investment risk. Revenue multiples are high compared to other pro sports leagues avg. Patrick Mahomes II (@PatrickMahomes) November 16, 2018. Mahomes charity called the 15 and the Mahomies Foundation is dedicated to improving the lives of children. He is a qb if at some point he wants out he can get out, if salaries get insane he can renegotiate. A 10-year, $450 million extension ensured that Mahomes would stay in Kansas City for some time. Of course hes satisfied. He will get an increase in a few yearshe knows it, we all know it, thats why hes not sweating. Drew Bledsoe, a quarterback who dropped back in Jones' franchise cleats before him, offered a ringing endorsement of the current Foxboro flinger on the "Off the Pike" podcast presented by The Ringer. He also joined the LeBron James' Rock the Vote initiative to encourage people to register and vote. Mahomes invested in Whataburger, the popular Tex-Mex fast food chain, to round out his portfolio. He has a half billion dollars coming his way. July 23, 2022 at 11:13 am Per Spotrac, Mahomes is set to make $10.825 million in 2020: $825,000 in base salary and a $10 million signing bonus. Here's how that contract paid out over the 2020 season, playoffs included: Including 2020 and 2021, Mahomes' total cash for the extension totals $477.63 million, which averages out to $39.8 million per year. Mahomes would be just as happy with a million a year as he would with 30 million. I think Mahomes is more about winning than making every last dollar possible. Hes not even out of his mid twenties yet. He wants to win. Its the oldest tale: Rube gets duped. Lets say a citys power grid needs to be turned on every day, and this involves simply turning a switch from left to right at 6 in the morning. Oh, and he has a Super Bowl ring. The Kansas City Chiefs quarterback owns two Missouri homes, a Texas mansion, and a vacant plot of land - all with incredible value. KANSAS CITY, Mo. The success of Capitalism.com, testimonials and other examples used are above average results and are not intended to be and are not a guarantee that you or others will achieve the same results. Apart from that, it's unknown exactly how much he makes in endorsements and commercials. Getty/Andy We laugh at your desperation. Zac Al-Khateeb is a content producer for The Sporting News. Mahomes has recently received a base salary of $5,500,000, a roster bonus of $34,400,000, and a workout bonus of $550,000. The list of Mahomes endorsement deals is long. Mahomes and Tyrann Mathieu started a voter registration project in Kansas City which encouraged Kansas City residents to register to vote in the 2020 Presidential Election. Tom Pennington, Getty Images. Patrick Mahomes is the quarterback for the National Football League's Kansas City Chiefs in American football (NFL). But how did he make his money? Itll only make it more conspicuous, because it likely will drop Mahomes to No. Only time will tell how much Patrick Mahomes is able to maximize his net worth through investments, but hes off to a great start. The net worth of 27-year-old NFL quarterback Patrick Mahomes is approximately $40 million. In fact, aside from his 4,343 square foot home, Mahomes also has other properties to his name including a $350,000 condo, a $400,000 vacant lot in Belton, and a $3.37 million home in Texas. July 23, 2022 at 5:34 am Does the contract length really matter? You must be logged in to leave a comment. His meteoric rise up to this point has certainly caught everyone's attention. "Tom Brady has longevity and has had success, and is good-looking too, but he doesn't have that likeability. After his MVP season, the QB signed deals with brands like Oakley, Essentia Water, Hy-Vee, State Farm, DirecTV, Adidas, and Head & Shoulders. Mahomes' preferred meal is "the #1 with cheese, ketchup, and pickles only with a large fry and a large coke," though he mixes his order up. "We can thank 15 or 20 years of fantasy football for that. Sports business reporter Darren Rovell tweeted out the news. Patrick Mahomes' endorsements: Complete list of Chiefs QB's deals QB is the #1 player. The difference is, I dont care if my company is #1 for the year. Now, not so much. His investments have seen significant returns. The list of Mahomes endorsement deals is long. As a popular and accomplished athlete, Patrick Mahomes also has a second and lucrative stream of income: endorsements. This includes his, Mahomes charity called the 15 and the Mahomies Foundation is dedicated to improving the lives of children. Ton Brady got nothing but a bunch of rings . A great one? As a child, he initially played college football and baseball at Texas Tech University. Read more: Why Patrick Mahomes' record-breaking $503 million contract extension still looks like a bargain for Kansas City. The 2018 NFL MVP inked a mammoth 10-year, $450 million contract in the summer of 2020, the biggest deal in NFL history. Please. Starting in 2022, Mahomes is earning an average of $45 million per year following his 10 year deal with the Chiefs. A shorter term contract would have allowed him to adjust for that, even if taking a team friendly deal. No parade here. And how much is he due to make in 2022? Just because an argument is old doesnt mean its wrong. If you enjoyed todays email, please share it with your friends! Mahomes proceeded to show that Kansas City's faith in him was warranted, taking home NFL MVP honors in his first full season. Good dude right there. A. Bravo to him for being smart. You cant beat that. As of now, he is estimated to earn approximately $7 million per year in addition to his official income. Mahomes is also an ambassador for Oakley sunglasses, always seemingly pictured in a dramatic pair of shades. That doesn't include $2.5 million a year in incentives ($1.25 million for NFL MVP and Super MVP honors, respectively). Depends on who was fixing it and what his goals are. I think Patrick Mahomes is doing it the right way.I hope for their sake other rising athletes take notice. Other notable Whoop investors include pro athletes Kevin Durant, Eli Manning, and Larry Fitzgerald. The big payday at such a young age Mahomes doesn't turn 26 until September has enabled Mahomes to be more aggressive on the investing front. Other investors in Whoop include NBA star Kevin Durant, pro golfers Rory McIlroy & Justin Thomas, and fellow NFL players Larry Fitzgerald, Eli Manning, and Russell Okung. Patrick Mahomes is a true inspiration. For those of you doing the math, that means Mahomes will be making $29.45 million in 2022. Patrick Mahomes celebrates a touchdown against the Jacksonville Jaguars. My guess? His status as one of the NFL's biggest stars has made him a sought-after figure for various endorsement opportunities. If he hits all his incentives, then he can earn up to $502.63 million. Such deals give Mahomes a platform to reach millions of fans while providing financial security and stability for his family. After his MVP season, the QB signed deals with brands like Oakley, Essentia Water, Hy-Vee, State Farm, DirecTV, He currently has a net worth of $40 million. Where once teams were the main attraction, now it is the players who have the pulling power. The deal is eye-popping. As gaudy as Mahomes' contract is, it's still pretty team-friendly through 2021, which will mark the fifth year of his rookie contract. This is the most lucrative sports contract, earning Mahomes significant income. Hunts was his first endorsement deal. I dont get a sweet, diamond encrusted ring either. The Chiefs quarterback Patrick Mahomes is one of the most popular athletes to have numerous sponsorships backing him. The 25-year-old NFL quarterback also invested in Whoop, a human performance company that collects and provides physiological data 24/7 to optimize how you recover, train, and sleep, when the company raised a $100 million Series E funding round last year. Mahomes also said he expects more young quarterbacks, like Justin Herbert and Joe Burrow, to sign new deals that eclipse his own in terms of per-year average pay. If he meets all the incentives of that deal, then it will net him roughly $503 million the richest contract in American sports history and second internationally only to Lionel Messi's four-year, $674 million contract with FC Barcelona. Dude got a half billion dollar contract and were acting like hes a martyr. The quarterback further enhanced his blossoming reputation by steering the Kansas City Chiefs to the franchise'sfirst Super Bowl title in 50 years. We probably cant help you much, but well cheer from the sidelines. His wealth will only grow as he continues to leverage his success and enter into more lucrative deals. Here is the official VikingsTerritory endorsement: Trade into the Top 10 for Ohio State quarterback C.J. Stroud. Hell sign for another 10 years when hes 32! Still, at just 25-years-old with a $500 million contract, Patrick Mahomes is already planting the seeds to cement his legacy off the field also. After his MVP season, the QB signed deals with brands like Oakley, Essentia Water, Hy-Vee, State Farm, DirecTV, Adidas, and Head & Shoulders. The Vikings front office should identify that person now and go get him. Sports Illustrated Sportsperson of the Year (2020). Comment like this will keep that train rolling. Well, yes and no. Patrick Mahomes: $63 million. Appsumo was created with one goal in mind: give entrepreneurs the tools they need to grow their business without breaking the bank. the biggest difference is he is focused on winning. Mahomes said on Friday, after Kyler Murray became the latest quarterback to sign a lucrative deal, that his own contract set him up for life, and hes not worried about being the highest-paid quarterback in football. DIAMOND: Mahomes' new contract likely to prevent a Chiefs dynasty. Mahomes is also a part-owner of Kansas City's first Whataburger restaurant and the Kansas City-based Big Slick Celebrity Weekend fundraising event. Mahomes followed up his MVP campaign with 26 passing touchdowns to just five interceptions in 2019. Read more: Patrick Mahomes fianc of KC NWSL team owner Brittany Matthews rocks fiance's jersey at the team's first home game. Your login session has expired. Herbert and Burrow would be wise to sign the same long term deals that Mahomes and Allen signed. Wed love YOU to be one of them. He should be a top 3 paid athlete in all sports. This is a reasonable mindset. Dont play with his money, do it with everyone else. 1in the world, and the way you look at that is through player salaries. A productive Cousins to the tune of 4,500 passing yards, 35 touchdown passes, and 10 interceptions will make the inevitable switch to Stroud feel very weird. But you just keep playing. How much money do you need? Lets get our priorities straight as a nation. Patrick Mahomes once served as a counselor at the Manning Passing Academy, a summer football camp for high school players that my dad founded in 1996. His investments reflect an understanding of the sports and business worlds, which should continue serving him well. A. Not a member? Thats why we created this FREE course that will walk you through the process of becoming a millionaire, step by step. Texans throw first curveball of draft with Stroud, Eagles are stacked after drafting Carter, Smith, Witherspoon is organic fit for Seahawks culture, Texans pull off back-to-back move to get Anderson, Lions taking Gibbs was headscratcher of Round 1, Patrick Mahomes: My contract has me set for life, other QB contracts dont affect me, In the end, the Packers fleeced the Jets for Aaron Rodgers, Aaron Rodgers blamed cell service at his house for not returning Brian Gutekunsts calls, Trade charts show Jets sending Packers equivalent of a high second-round pick in 2023, Odds greatly improve for Will Levis to be the first overall pick, Brian Gutekunst: It would have been nice to have had those conversations with Aaron Rodgers, Jim Irsay asks fans whether Colts should pair Will Levis with Anthony Richardson, Jalen Carter says Eagles will take him at No. Earnings and income representations made by Capitalism.com, Freedom Fastlane, Wine with Wyan, Million Dollar Brands, The Backroom, The One Percent, and 8-Figure Exits (collectively "Capitalism.com Programs") are aspirational statements only of your earnings potential. Located in the heart of Kansas City, Mahomes home is in a private upscale community. Mahomes has featured regularly in commercials for State Farm insurance. It sure pays, being a world-class athlete. So check it out, and let me know what you think. Brown is clearly about maximum dollars and that is fine. Interesting note: Patrick Mahomes fiance Brittany Matthews also owns an equity stake in the Kansas City National Womens Soccer League, which, at low 7-figure valuations currently, might eventually provide even more upside than the KC Royals. With all of his earnings both on and off the field, Mahomes has developed quite the investment portfolio. As one of the biggest stars in the league, Mahomes makes tons of money both on and off the field. Mahomes drives a Ferrari 812 Superfast. The NFL was a much smaller business in the 80s and 90s. Had he taken a few more million up front, it might have ended up costing him a billion. Deals with Hyperice & BioSteel came next, with Mahomes continuing to build his investment portfolio within health & wellness. Read more: Patrick Mahomes once again proved he is the king of NFL comebacks, erasing a 10-point 4th quarter deficit to win Super Bowl LIV. How many times do we hear the sad tale of star athletes ending up broke? I dont get endorsement deals. Professional Football, Endorsements, Investmen. His savvy business decisions have made him an income powerhouse and will ensure that he will continue accumulating wealth for many years. From WriterZen to Plutio, AppSumo offers incredible deals on hundreds of innovative products that can improve your workflow at every stage. I feel like those hating on Mahomes just glossed over the article or skipped it all together. All while creating the kind of wealth that changes lives. He even has more endorsement potential than Manning, who is one of the most likeable and also one of the highest-grossing celebrity endorsers ever. The next guy to sign a new contract is the top-paid guy, and Mahomes wont sign a new contract any time soon. Yet, the Chiefs' starter earned $1.2 million and $2 million in those two season, respectively. According to one advertising executive, the reigning nyctraffic says: By combining smart investments, endorsement deals, and a hefty NFL salary, Patrick Mahomes has become one of the wealthiest players in the NFL. An estimated $20 million Patrick Mahomes earned in endorsements in 2022 was second only to Tom Brady. If that's not enough, Mahomes has also been keen to working with staples of the local and midwestern economy; places like CommunityAmerica, Goodcents and HyVee. Its all ego driven the next qb needs to make more than the last. The same day he bought an ownership stake in the MLB team, he also bought a Ferrari 812 Superfast which starts at $338,000. Also Read: Who is Patrick Mahomes' girlfriend? KC needs to find players willing to get paid a lot but not max and win ships. And no message shouts FREEDOM louder than their success. Nicely done. Patrick Mahomes II (@PatrickMahomes) June 7, 2022. Away from the field, Mahomes has become an increasingly noticeable presence, too. He released his signature shoe with Adidas in 2021, called the Mahomes 1 Impact FLX. Mahomes has a deal with Bose, promoting their headphones, both in television commercials and on Instagram. He was named MVP of the 2018 season before his team to a Super Bowl victory the very next year. Patrick Mahomes was drafted out of Texas Tech with the 10th overall pick by the Kansas City Chiefs at the 2017 NFL Draft. Patrick Mahomes net worth: How much money did the Chiefs QB make in 2020? No contract setting me up for life for only working a few years even if i took a pay cut. Maybe he can buy himself some more ketchup. Mahomes literally took a stack of millions and burned it. Hes already won at life. Below is his year-by-year cash breakdown beginning with the 2022 season; it includes base salary, roster bonuses and workout bonuses but not incentives or signing bonuses. Web#1 Quarterback #1 Kansas City Chiefs #1 NFL Transactions Mar 15 2023 Converted $12M of a $34.4M 2023 roster bonus into signing bonus, clearing $9.6M of cap with Kansas No government can match their effectiveness and financial stewardship. Take a look at those numbers. Ionized alkaline water brand Essentia Water today launched a star-studded ad campaign with Emmy-nominated actress Millie Bobby Brown and World Champion quarterback Patrick Mahomes. 10 years of investments and these guys will all be insanely rich by the time they are 40. Jake Paul's Net Worth: How He Built a Social Media Empire and a Net Worth to Match, Cristiano Ronaldos Net Worth: How He Used Talent, Discipline, and Business Acumen to Achieve Financial Freedom, Kevin Costner's Net Worth: Beyond the Silver Screen, How His Business Ventures Contributed to His Net Worth, Uncovering Master Ps Net Worth and Most Lucrative Business Ventures, Travis Scotts Net Worth: How He Turned a Love for Music into a Multi-Million Dollar Business. However, as is the case with many contracts in the NFL, Mahomes' agreement with the Chiefs has a host of quirks. First, they are paying a lot more attention to which games they are showing on television, so that really helps, but we also have Generation Zcoming in. Ask Kansas City Chiefs fans if the Patrick Mahomes trade pricetag was worth it. years from now hes going to want his contract adjusted to reflect the going rate for a starting QB. Patrick Mahomes isn't exactly hurting for money. A native Texan, Mahomes worked with a franchise group to help bring Whataburger to the greater Kansas City area. Patrick Mahomes, the second highest-paid player in the NFL, has a net worth of $51.5 million. He followed Brady in that regard, not a bad example. While Manning is still earning in retirement, Mahomes is part of a new generation of quarterbacks. Hell or high water. Not only has Patrick Mahomes achieved success on the football field, but he's also made smart investments in his career. At just 24 years old, the Chiefs star quarterback signed a deal worth up to $503 million over 10 years, as The New York Times reports. Eckardt says Mazi Smith (Michigan); Baker predicts Bryan Bresee (Clemson). Mahomes was voted NFL MVP in 2018 his second pro season and first year as a starter and followed that up in the 2019 season with a miraculous Super Bowl run in which he earned MVP honors for the big game. I get it, these are your top world athletes where competition to be the best at everything is in their DNA, on the field, off the field, playing a round of golf, and contracts in this case. One of the first major purchases Mahomes made following his extension was a stake in the Chiefs' MLB neighbor, the Royals. Meanwhile, Kansas City Chiefs quarterback Patrick Mahomes, age 27, is an existing Essentia ambassador. I say do this: when an NFL teams revenue reaches a certain point, require it to contribute a sizable tax to its citys education or health & services budgets. One of his most well-known investments is in the fitness technology company Whoop, which provides users with real-time data to improve their workouts. Kansas City Chiefs quarterback Patrick Mahomes is one of the highest-paid athletes on the planet and hes worth every penny. Ideally, for these purposes, Stroud falls to the 10th or 11th pick, and general manager Kwesi Adofo-Mensah pounces via trade. ===========. David Suggs is a content producer at The Sporting News. That is a leader and a winner. Now, though, we have in this batch of new quarterbacks, probably the most exciting bunch we've possibly ever seen. Hell sign for another 10 years when hes 32! Chiefs quarterback Patrick Mahomes signed a 10-year contract two years ago, and since then other quarterbacks who have accomplished less than Mahomes have signed contracts that pay more money per year, with more guaranteed, and over shorter terms that will allow them to hit free agency again sooner. Over the years, Mahomes has kept himself away from controversies and has Despite the proportionate rarity of their skills, none of those people will make as much as a middling NFL backup quarterback, simply because the NFL prints money. THIS MAN GETS IT !!! Regardless of the reason, his skills at leadership and motivation were on a par with his unique athletic abilities, so his attitude toward contract value et cetera is not surprising but is refreshing. Mahomes will also earn an additional $550,000 for attending team workouts during the offseason. Tom Brady did it for years and Pats never paid anyone. Not one of you would take a pay cut so your company could be better than other companies. He hosts a podcast with Bryant McKinnie, which airs every Wednesday with Raun Sawh and Sal Spice. Apart from that, it's unknown exactly how much he makes in endorsements and He is an incredibly talented athlete who continues to make history on and off the field. He was born on September 17, 1995. The next guy is the top-paid guy, Mahomes said. Learn how your comment data is processed. Thats still a lot of money to pay for only one Super Bowl win. A good quarterback is worth his weight in gold. Smart kid. Stroud. There is no doubt that his employers will pay him; the question is more about how much he gets. Beginning that season, he will average $45 million per season. He's also an avid golfer, having teed it up alongside the likes of fellow sports superstar Stephen Curry. Mahomes has already made equity investments in several businesses, most surrounding sports, entertainment, and health & wellness. You guys crack me up. Mahomes matched her by buying a stake in Kansas City's MLS team, Sporting KC. He has also lined up across from Troy Polamalu while promoting Head and Shoulders. 12. The top 5% might get huge contracts, but what about the other 95% of the players? Read more: How Patrick Mahomes went from a high school baseball star to the face of the NFL. Patrick Mahomes has landed several lucrative endorsement deals from some of the biggest brands worldwide. Have your cake and eat it too. Also I think people need to remember that when the Chiefs to open up some cap space, they will look to Mahomes first because he has the highest salary to restructure. But with $200 million in revenue last year 20x the $10 million in sales they did three years ago and a history of profitability for 5 consecutive years, these are exactly the type of industry-changing companies Mahomes will profit from long term. With this mindset, Stroud seems like the wisest bet, although Minnesota could adore Anthony Richardson (Florida), Will Levis (Kentucky), Hendon Hooker (Tennessee), or Dorian Thompson-Robinson (UCLA). Patrick Mahomes is an example of a young, successful individual who has built his fortune through hard work and dedication. In 2020, Kansas City committed to Mahomes with the biggest contract in NFL history. I think hell be able to feed his family on 40 mil a year. "Mahomes doesn't have the longevity aspect yet, of course. Did we mention that it was Kansas City's first Super Bowl appearance in 50 years? No one remembers who was the highest paid qb year to year but we know who won the ring. nyctraffic, This arguement is old. In a position of stars, Mahomes may be the NFL's biggest. The MLS club is currently valued at $550 million and brings in over $45 million in revenue during a typical, non-pandemic year. Bad advice? A lot of QBs do that. These bonuses make him the highest-paid player in NFL history, with a total cap hit of $49,293,381 and a dead cap value of $94,880,143. Our society is out of whack. Thats reason #102,041 us Kansas City Chiefs fans love Mahomes! He also encouraged his Chiefs teammates and worked with them to urge other players to vote. At No. So check it out, and let me know what you think! He won MVP honors & a Super Bowl Championship in short order, but not to be outdone, Mahomes followed it up with a 10-year extension that could be worth more than half a billion dollars in total. Furthermore, heres a breakdown by Tom Pelissero of the NFL Network showing the annual cash flow on Mahomes new deal. Individual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying the Capitalism Programs, the economy, the normal and unforeseen risks of doing business, and other factors.